Trial Lawyers Sue McDonald’s over Monopoly Game
December 20, 2011
Here’s the latest episode in the series “Why People Hate Lawyers”. It is also yet more evidence of why the United States legal system is in drastic need of reform.
We don’t know about you, but we enjoy the McDonald’s Monopoly game. For those who haven’t played, here’s how it works. You buy a Big Mac, large fries, smoothie, Egg McMuffin or Chicken McNuggets and you get a game card. Scratch off the game card and you might win something. It might be a free Big Mac, medium fries, smoothie, or other non-food prizes like gift cards or cash. And the great thing is — we were going to buy that Big Mac anyway. The freebie is fun and makes it even better. Easy right?
Well, not for the attorneys in the plaintiffs’ bar. It seems that a bunch of class action attorneys figured that the McDonald’s contest, which millions of people enjoy, might be an easy way for the lawyers to make some big money.
So they sued, claiming that the Monopoly game violates something called the “Illinois Prizes and Gifts Act.”
They dusted off this obscure Illinois law, no doubt intended to protect consumers from unscrupulous contest scammers and rip-off artists, and decided they could use the statute to extort McDonald’s.
The lawyers allege that the little McDonald’s game pieces with the cute Monopoly man lack nine disclosures required in any “written promotional prize offer” under Illinois law. So, their argument goes, without that fine-print, the plaintiffs suffered a loss and are entitled to money damages.
Let’s get this right. The lawsuit argues that because McDonald’s didn’t squeeze all 9 random disclosure items onto that little card, the plaintiffs were harmed and are entitled to big bucks.
Just what kind of harm are we talking about? Indigestion? Would that McDonald’s customer not have ordered that Big Mac had he been given all 9 legal disclosure items on that little Monopoly game card? Does anyone even read that language?
And what is the societal wrong that this lawsuit is aiming to fix? Absolutely none. It is a lawyer shakedown, designed to extract a rich settlement from deep-pocketed McDonald’s.
And who will benefit? The attorneys of course. The lawyers will make millions in legal fees while each “suffering” plaintiff will receive literally pennies.
And 100% of the cost of the settlement will be passed on to — you guessed it – McDonald’s customers.
So, the plaintiffs will each make about twelve cents, the class action attorneys will make millions, and McDonald’s customers will pay for it all in higher prices. The public will lose again when companies like McDonald’s, afraid of lawsuits, stop running these fun promotions.
Better living through attorneys.
Now more than ever the United States legal system needs to be overhauled. Adopt the English system where the loser pays (a version of the English rule was recently adopted in Texas). Make the loser pay the winner’s legal fees and court costs, and the bulk of these frivolous lawsuits will disappear overnight.


