The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We can no longer manage businesses solely for growth. With innovation comes responsibility: to generate returns beyond profits and to recenter technology as a force for good in the world. This requires a shift in the way organizations approach and value work.
A company’s mindset—its intent to do good, avoid harmful consequences, and innovate responsibly—is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions.
Companies need a new set of KCIs, or key consequence indicators, that measure factors such as its impact on customers’ energy consumption, whether its product is being used equally across socioeconomic groups, or if it is actually solving the social problem it is addressing. Not only is this the right thing to do—increasingly, it is what customers, employees, and shareholders demand of business.
In this inspiring, practical, and actionable guide, Hemant Taneja:
Lays out the argument for why a new model of company building and leadership is necessary—and how it can lead to better performance
Explores why social-good businesses are some of the greatest opportunities today, detailing examples of billion-dollar startups that are addressing inequality, climate change, systemic societal problems, and chronic disease—all while generating profit and positive shareholder returns
Provides a topic-by-topic road map that addresses business models, artificial intelligence, ethical growth, culture, governance, and good citizenship
Intended Consequences is designed as the ultimate playbook for founders, entrepreneurs, leadership teams, and investors on how to build and maintain a responsible innovation company.
Required reading in every business school and boardroom in America.
A thoughtful and robust playbook for how business leaders can and should build a culture of responsibility behind the companies and innovations they bring to market.
A blueprint for founders, investors, and leaders who aspire to build transformative businesses where impact is a fundamental feature…a must-read for anyone motivated to change the world.
A prescription for a healthier society, this book describes a proactive approach to creating durable companies intentionally designed to make the world a better place.
This book serves as a clarion call for the health assurance and tech revolution to ensure that unintended consequences are predicted and remedied at the very beginning. If you believe that healthcare will be transformed in this country, then you have to read this book. If you don’t believe healthcare delivery will change, then you have to read this book to find out why you are wrong!